It began with a happy accident. When “GI, LLC” was misread aloud as “Gillie,” it sparked a search for meaning. In Scottish tradition, a gillie is a trusted sporting guide — someone who knows the terrain, walks alongside you, and marks the way forward, shaping the how so you can focus on the why.

That metaphor resonated. Sponsorship today can feel like a wilderness — messy, overgrown, and easy to get lost in. Goals blur, processes break down, and frustration sets in. Gillie exists to change that.

We map the terrain of each team’s sponsorship ecosystem — understanding goals, assets, obstacles, and tools with clarity. We clear the path by removing friction, noise, and inefficiency so progress feels natural, not forced. We guide the journey as a steady partner, not a distant vendor — helping teams align strategy with execution and purpose with process. And we build to last — creating partnerships and systems designed to endure change, outlast turnover, and keep teams moving forward with confidence.

Our logo — a stack of cairn stones — reflects that promise. Cairns have guided travelers for centuries, marking the way when the trail isn’t obvious. Each stone represents a step in our Path Framework: Map the terrain, Clear the path, Guide the journey, Build to last. Like a cairn, we stand as a visible, steady marker in shifting landscapes — so sponsorship teams can focus on their goals, confident that the systems, processes, and partnerships beneath them are built to last.

The result: sponsorships that are smarter, more scalable, and grounded in purpose — where the why always guides the how.